Get in Touch
info@nicoleheim.studio
Existing at the intersection of strategy, storytelling, and brand building, Nicole Heim Studio crafts lasting identities for luxury fashion and lifestyle brands. Our work cultivates desire, expands cultural relevance, and drives business growth.
Our practice is rooted in the art of reduction — clarifying what matters and removing what doesn’t. We uncover what others overlook and translate vision into structured systems, building worlds that are as meaningful as they are beautiful.
About Nicole
About Nicole
Working in close partnership with founders and executives, Heim brings clarity and cohesion across brand touchpoints—creating work that resonates emotionally and performs commercially. Her expertise spans brand strategy, creative direction, and design, brought to life seamlessly from concept through delivery. She has led transformative brand work for Away, Mara Hoffman, Reformation, Solid & Striped, and Victoria’s Secret & Co., uniting strategic insight with creative craft to drive relevance and growth across markets and moments. As the founder of award-winning womenswear label Cienne, recognized by the CFDA and Woolmark Prize, Heim brings a rare, holistic perspective—merging brand, product, and marketing to shape distinct, lasting identities.
Working in close partnership with founders and executives, Heim brings clarity across brand touchpoints—creating work that resonates emotionally and performs commercially. Her expertise spans brand strategy, creative direction, and design, brought to life from concept through delivery.
Services
Services
Strategy
Strategy
We help brands define who they are and how they show up in the world. Our work establishes the strategic foundation that guides brand expression, aligns teams, and ensures the brand resonates with both customer and culture.
Strategy & Positioning
Naming & Narrative
Audience Insights
Brand Architecture
Brand Voice
See More
We help brands define who they are and how they show up in the world. Our work establishes the strategic foundation that guides brand expression, aligns teams, and ensures the brand resonates with both customer and culture.
Strategy & Positioning
Naming & Narrative
Audience Insights
Brand Architecture
Brand Voice
See More
Creative
Creative
Rooted in ingenuity, quality, and craft, we translate strategy into distinctive brand expression. From concept through execution, we develop visual and narrative systems that build desire, strengthen recognition, and bring the brand’s essence to life across every touchpoint.
Campaign Creative
Visual Identity
Art Direction & Design
Product & Packaging
Research & Curation
See More
Rooted in ingenuity, quality, and craft, we translate strategy into distinctive brand expression. From concept through execution, we develop visual and narrative systems that build desire, strengthen recognition, and bring the brand’s essence to life across every touchpoint.
Campaign Creative
Visual Identity
Art Direction & Design
Product & Packaging
Research & Curation
See More
Advisory
Advisory
We partner with founders, executives, and leadership teams to guide critical moments in a brand’s evolution. Through strategic and creative leadership, we help shape vision, navigate inflection points, and steer launches, refreshes, and periods of growth.
Brand Advisory
Creative Consulting
Fractional Chief Brand & Creative Officer
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We partner with founders, executives, and leadership teams to guide critical moments in a brand’s evolution. Through strategic and creative leadership, we help shape vision, navigate inflection points, and steer launches, refreshes, and periods of growth.
Brand Advisory
Creative Consulting
Fractional Chief Brand & Creative Officer
See More
Work With Us
Work With Us
Project-Based Contracts
Project-Based Contracts
For defined initiatives—such as launches, rebrands, or campaigns—we design engagements around your goals and timeline. Grounded in strategy and creative rigor, each project unites brand vision with efficient execution to deliver outcomes that are both commercially sound and culturally relevant.
For defined initiatives—such as launches, rebrands, or campaigns—we design engagements around your goals and timeline. Grounded in strategy and creative rigor, each project unites brand vision with efficient execution to deliver outcomes that are both commercially sound and culturally relevant.
Monthly Retainers
Monthly Retainers
A flexible, high-touch leadership model that scales to your needs. Embedded as an extension of your team, we provide ongoing direction and trusted collaborators across design, copy, and strategy. Month over month, we connect vision across product and marketing to strengthen every expression of the brand.
A flexible, high-touch leadership model that scales to your needs. Embedded as an extension of your team, we provide ongoing direction and trusted collaborators across design, copy, and strategy. Month over month, we connect vision across product and marketing to strengthen every expression of the brand.
Client List
Client List
Reformation
Solid & Striped
Mara Hoffman
Away
Argent
Victoria’s Secret & Co.
Nicole Hollis Collection
Maison Wheat
Thousand Fell
Baggallini
Monostate
Reformation
Solid & Striped
Mara Hoffman
Away
Argent
Victoria’s Secret & Co.
Nicole Hollis Collection
Maison Wheat
Thousand Fell
Baggallini
Monostate
Special Projects:
Special Projects:
Cos
Tory Burch
Maiden Home
Cuup
Cos
Tory Burch
Maiden Home
Cuup
Agency Collaborations:
Agency Collaborations:
Hugo & Marie
L+R Levin Riegner
Lustre
Hugo & Marie
L+R Levin Riegner
Lustre
Press
Press
Awards
Awards
International Woolmark Prize Finalist 2018-2019
CFDA x Lexus Fashion* Initiative Winner 2017-2018
Vogue Runway Film Fashion Week Fall 2018
Awwwards, Cienne e-commerce site of the year nomination 2015
International Woolmark Prize Finalist 2018-2019
CFDA x Lexus Fashion* Initiative Winner 2017-2018
Vogue Runway Film Fashion Week Fall 2018
Awwwards, Cienne e-commerce site of the year nomination 2015
Get in Touch
info@nicoleheim.studio