Get in Touch
info@nicoleheim.studio
Nicole Heim Studio is a strategy-led creative studio shaping identity, image, and expression for luxury fashion and lifestyle brands. Our work combines taste, cultural fluency, and commercial understanding to cultivate desire and relevance that lay the foundation for long-term growth.
Our practice is rooted in the art of reduction—clarifying what matters and removing what doesn’t. We uncover what others overlook and translate vision into structured systems, building brand worlds that are as meaningful as they are beautiful.
About Nicole
About Nicole
Nicole is a founder and executive creative director with two decades shaping fashion and lifestyle brands. She leads with a distinct creative point of view grounded in business understanding, crafting work that resonates emotionally and performs commercially. Partnering closely with founders and executives, she guides her studio, client teams, and collaborators from concept to execution. She has led transformative brand work for Away, Mara Hoffman, Reformation, Solid & Striped, and Victoria’s Secret & Co., working with brands at every stage, from emerging labels to global companies. Having founded luxury womenswear label Cienne, recognized by the CFDA and Woolmark Prize, she has built brand, product, and marketing from the ground up—bringing a founder’s perspective that sees the whole picture and understands every piece within it. Her work has been featured in Vogue, WWD, The New York Times, Forbes, and more.
Nicole is a founder and executive creative director with two decades shaping fashion and lifestyle brands. Leading with a distinct creative point of view grounded in business understanding, she crafts work from concept to execution that resonates emotionally and performs commercially.
Services
Services
Strategy
Strategy
We help brands define who they are and how they show up in the world. Our work establishes the strategic foundation that guides brand expression, aligns teams, and ensures the brand resonates with both customer and culture.
Strategy & Positioning
Naming & Narrative
Audience Insights
Brand Architecture
Brand Voice
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We help brands define who they are and how they show up in the world. Our work establishes the strategic foundation that guides brand expression, aligns teams, and ensures the brand resonates with both customer and culture.
Strategy & Positioning
Naming & Narrative
Audience Insights
Brand Architecture
Brand Voice
See More
Creative Direction
Creative Direction
Rooted in ingenuity, quality, and craft, we translate strategy into distinctive brand expression. From concept through execution, we develop visual and narrative systems that build desire, strengthen recognition, and bring the brand’s essence to life across every touchpoint.
Campaign Creative
Visual Identity
Art Direction & Design
Product & Packaging
Research & Curation
See More
Rooted in ingenuity, quality, and craft, we translate strategy into distinctive brand expression. From concept through execution, we develop visual and narrative systems that build desire, strengthen recognition, and bring the brand’s essence to life across every touchpoint.
Campaign Creative
Visual Identity
Art Direction & Design
Product & Packaging
Research & Curation
See More
Brand Leadership
Brand Leadership
We partner with founders, executives, and leadership teams to guide critical moments in a brand’s evolution. Through strategic and creative leadership, we help shape vision, navigate inflection points, and steer launches, refreshes, and periods of growth.
Brand Advisory
Creative Consulting
Fractional Chief Brand & Creative Officer
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We partner with founders, executives, and leadership teams to guide critical moments in a brand’s evolution. Through strategic and creative leadership, we help shape vision, navigate inflection points, and steer launches, refreshes, and periods of growth.
Brand Advisory
Creative Consulting
Fractional Chief Brand & Creative Officer
See More
Engagement Models
Engagement Models
Project Engagements
Project Engagements
Focused strategic and creative work around launches, rebrands, positioning, campaigns, and moments of transformation.
Focused strategic and creative work around launches, rebrands, positioning, campaigns, and moments of transformation.
Embedded Leadership
Embedded Leadership
Ongoing strategic and creative partnership for organizations seeking executive-level guidance and creative leadership.
Ongoing strategic and creative partnership for organizations seeking executive-level guidance and creative leadership.
Client List
Client List
Reformation
Solid & Striped
Mara Hoffman
Away
Argent
Victoria’s Secret & Co.
Nicole Hollis Collection
Maison Wheat
Thousand Fell
Baggallini
Monostate
Reformation
Solid & Striped
Mara Hoffman
Away
Argent
Victoria’s Secret & Co.
Nicole Hollis Collection
Maison Wheat
Thousand Fell
Baggallini
Monostate
Special Projects:
Special Projects:
Cos
Tory Burch
Maiden Home
Cuup
Cos
Tory Burch
Maiden Home
Cuup
Agency Collaborations:
Agency Collaborations:
Newkid
Team
Hugo & Marie
L+R Levin Riegner
Lustre
Newkid
Team
Hugo & Marie
L+R Levin Riegner
Lustre
Press
Press
Awards
Awards
International Woolmark Prize Finalist 2018-2019
CFDA x Lexus Fashion* Initiative Winner 2017-2018
Vogue Runway Film Fashion Week Fall 2018
Awwwards, Cienne e-commerce site of the year nomination 2015
International Woolmark Prize Finalist 2018-2019
CFDA x Lexus Fashion* Initiative Winner 2017-2018
Vogue Runway Film Fashion Week Fall 2018
Awwwards, Cienne e-commerce site of the year nomination 2015
Get in Touch
info@nicoleheim.studio