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info@nicoleheim.studio

Nicole Heim Studio is a strategy-led creative studio shaping identity, image, and expression for luxury fashion and lifestyle brands. Our work combines taste, cultural fluency, and commercial understanding to cultivate desire and relevance that lay the foundation for long-term growth.

Our practice is rooted in the art of reduction—clarifying what matters and removing what doesn’t. We uncover what others overlook and translate vision into structured systems, building brand worlds that are as meaningful as they are beautiful.

About Nicole

About Nicole

Nicole is a founder and executive creative director with two decades shaping fashion and lifestyle brands. She leads with a distinct creative point of view grounded in business understanding, crafting work that resonates emotionally and performs commercially. Partnering closely with founders and executives, she guides her studio, client teams, and collaborators from concept to execution. She has led transformative brand work for Away, Mara Hoffman, Reformation, Solid & Striped, and Victoria’s Secret & Co., working with brands at every stage, from emerging labels to global companies. Having founded luxury womenswear label Cienne, recognized by the CFDA and Woolmark Prize, she has built brand, product, and marketing from the ground up—bringing a founder’s perspective that sees the whole picture and understands every piece within it. Her work has been featured in Vogue, WWD, The New York Times, Forbes, and more.

Nicole is a founder and executive creative director with two decades shaping fashion and lifestyle brands. Leading with a distinct creative point of view grounded in business understanding, she crafts work from concept to execution that resonates emotionally and performs commercially.

Services

Services

Strategy

Strategy

We help brands define who they are and how they show up in the world. Our work establishes the strategic foundation that guides brand expression, aligns teams, and ensures the brand resonates with both customer and culture.

Strategy & Positioning
Naming & Narrative
Audience Insights
Brand Architecture
Brand Voice

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We help brands define who they are and how they show up in the world. Our work establishes the strategic foundation that guides brand expression, aligns teams, and ensures the brand resonates with both customer and culture.

Strategy & Positioning
Naming & Narrative
Audience Insights
Brand Architecture
Brand Voice

See More

Creative Direction

Creative Direction

Rooted in ingenuity, quality, and craft, we translate strategy into distinctive brand expression. From concept through execution, we develop visual and narrative systems that build desire, strengthen recognition, and bring the brand’s essence to life across every touchpoint.

Campaign Creative
Visual Identity
Art Direction & Design
Product & Packaging
Research & Curation

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Rooted in ingenuity, quality, and craft, we translate strategy into distinctive brand expression. From concept through execution, we develop visual and narrative systems that build desire, strengthen recognition, and bring the brand’s essence to life across every touchpoint.

Campaign Creative
Visual Identity
Art Direction & Design
Product & Packaging
Research & Curation

See More

Brand Leadership

Brand Leadership

We partner with founders, executives, and leadership teams to guide critical moments in a brand’s evolution. Through strategic and creative leadership, we help shape vision, navigate inflection points, and steer launches, refreshes, and periods of growth.

Brand Advisory
Creative Consulting
Fractional Chief Brand & Creative Officer

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We partner with founders, executives, and leadership teams to guide critical moments in a brand’s evolution. Through strategic and creative leadership, we help shape vision, navigate inflection points, and steer launches, refreshes, and periods of growth.

Brand Advisory
Creative Consulting
Fractional Chief Brand & Creative Officer

See More

Engagement Models

Engagement Models

Project Engagements

Project Engagements

Focused strategic and creative work around launches, rebrands, positioning, campaigns, and moments of transformation.

Focused strategic and creative work around launches, rebrands, positioning, campaigns, and moments of transformation.

Embedded Leadership

Embedded Leadership

Ongoing strategic and creative partnership for organizations seeking executive-level guidance and creative leadership.

Ongoing strategic and creative partnership for organizations seeking executive-level guidance and creative leadership.

Client List

Client List

Reformation
Solid & Striped
Mara Hoffman
Away
Argent
Victoria’s Secret & Co.
Nicole Hollis Collection
Maison Wheat
Thousand Fell 
Baggallini
Monostate

Reformation
Solid & Striped
Mara Hoffman
Away
Argent
Victoria’s Secret & Co.
Nicole Hollis Collection
Maison Wheat
Thousand Fell 
Baggallini
Monostate

Special Projects:

Special Projects:

Cos
Tory Burch
Maiden Home
Cuup

Cos
Tory Burch
Maiden Home
Cuup

Agency Collaborations:

Agency Collaborations:

Newkid

Team

Hugo & Marie
L+R Levin Riegner
Lustre

Newkid

Team

Hugo & Marie
L+R Levin Riegner
Lustre

Awards

Awards

International Woolmark Prize Finalist 2018-2019
CFDA x Lexus Fashion* Initiative Winner 2017-2018
Vogue Runway Film Fashion Week Fall 2018
Awwwards, Cienne e-commerce site of the year nomination 2015

International Woolmark Prize Finalist 2018-2019
CFDA x Lexus Fashion* Initiative Winner 2017-2018
Vogue Runway Film Fashion Week Fall 2018
Awwwards, Cienne e-commerce site of the year nomination 2015

© 2026 Nicole Heim Studio

Get in Touch

info@nicoleheim.studio

Get in Touch

info@nicoleheim.studio