Working in close partnership with founders and executives, Heim brings clarity and cohesion across brand touchpoints—aligning brand, product, and marketing to create work that resonates culturally and performs commercially. Her expertise spans brand strategy, creative direction, and design, shaping brands from foundational strategy through creative execution. She has led transformative brand work for Away, Mara Hoffman, Reformation, Solid & Striped, and Victoria's Secret & Co., uniting strategic insight with creative craft to drive relevance and growth across markets and moments. As the founder of award-winning womenswear label Cienne, recognized by the CFDA and Woolmark Prize, Heim brings a rare, holistic perspective—bridging strategy, creative, and business to shape distinct brands with depth and conviction.