For Argent’s Work Friends initiative, we partnered with the founder and leadership team to develop the strategy and creative direction for an editorial platform centered on the brand’s community. Featuring influential women across industries—from CEOs and strategists to writers and policy leaders—the series brought those typically behind the scenes in front of the camera, reflecting the breadth and impact of Argent’s customer.

Launched as part of the Fall 2021 campaign and extended into an ongoing editorial series, the work established a more human, dimensional expression of a mission-driven brand.