Baggallini, Spring 2026 Campaign
Campaign Concept, Art Direction, Copywriting, Brand Design
Building on the brand refresh we led for Baggallini, the Spring 2026 campaign, The Beauty of Function, translates the brand’s mission to help women move through life with confidence and ease into an elevated visual language—balancing hands-free performance, thoughtful organization, and lightweight design through a cohesive seasonal story flow and 360° campaign rollout.
Baggallini, Spring 2026 Campaign
Campaign Concept, Art Direction, Copywriting, Brand Design
Building on the brand refresh we led for Baggallini, the Spring 2026 campaign, The Beauty of Function, translates the brand’s mission to help women move through life with confidence and ease into an elevated visual language—balancing hands-free performance, thoughtful organization, and lightweight design through a cohesive seasonal story flow and 360° campaign rollout.
Baggallini, Spring 2026 Campaign
Campaign Concept, Art Direction, Copywriting, Brand Design
Building on the brand refresh we led for Baggallini, the Spring 2026 campaign, The Beauty of Function, translates the brand’s mission to help women move through life with confidence and ease into an elevated visual language—balancing hands-free performance, thoughtful organization, and lightweight design through a cohesive seasonal story flow and 360° campaign rollout.
Outcome
Continued measurable growth following the brand refresh and seasonal campaign rollout
+18.5% revenue increase
+41% new users to site
+29% Instagram follower growth
+58% increase in branded search clicks
Outcome
Continued measurable growth following the brand refresh and seasonal campaign rollout
+18.5% revenue increase
+41% new users to site
+29% Instagram follower growth
+58% increase in branded search clicks
Outcome
Continued measurable growth following the brand refresh and seasonal campaign rollout
+18.5% revenue increase
+41% new users to site
+29% Instagram follower growth
+58% increase in branded search clicks
Credits
Photography: Matthew Sprout
Styling: Stefania Stefania
Production: Petty Cash
Copywriting: Sara Sheehy
Credits
Photography: Matthew Sprout
Styling: Stefania Stefania
Production: Petty Cash
Copywriting: Sara Sheehy
Credits
Photography: Matthew Sprout
Styling: Stefania Stefania
Production: Petty Cash
Copywriting: Sara Sheehy
Get In Touch
info@nicoleheim.studio
Follow
Infrequent, but Intentional
Get In Touch
info@nicoleheim.studio
Follow
Infrequent, but Intentional