From 2014–2020, Nicole founded and led Cienne, an award-winning womenswear brand created to fill a white space in the luxury market—combining modern design and sustainability without compromising aesthetic. Built through a digital-first approach, the brand developed a loyal following among editors, customers, and cultural tastemakers.

Strategy

Cienne was conceived as a mission-driven brand at the intersection of design, sustainability, and culture. The strategy centered on building a cohesive brand world across product and marketing—grounded in an ongoing study of color, material, and shape and expressed through a refined, editorially driven point of view that established a distinct visual and strategic foundation for the brand.

Execution

Nicole led company vision, brand identity, and go-to-market strategy, overseeing product design, creative direction, and multi-platform campaigns across e-commerce, digital, and print. Through seasonal collections, editorial storytelling, and strategic partnerships, the brand built a consistent visual language and cultural presence across fashion media, retail channels, and industry platforms.

Brand Strategy, Creative Direction, Collection Design, GTM Strategy

From 2014–2020, Nicole founded and led Cienne, an award-winning womenswear brand created to fill a white space in the luxury market—combining modern design and sustainability without compromising aesthetic. Built through a digital-first approach, the brand developed a loyal following among editors, customers, and cultural tastemakers.

Strategy

Execution

Brand Strategy, Creative Direction, Collection Design, GTM Strategy

From 2014–2020, Nicole founded and led Cienne, an award-winning womenswear brand created to fill a white space in the luxury market—combining modern design and sustainability without compromising aesthetic. Built through a digital-first approach, the brand developed a loyal following among editors, customers, and cultural tastemakers.

Strategy

Execution

Outcome

"Cienne is part of an elite cadre of designers who are making a push for sustainable, ethically sourced designs that combine a discerning eye with a discerning moral stance."

–W Magazine

"Cienne is part of an elite cadre of designers who are making a push for sustainable, ethically sourced designs that combine a discerning eye with a discerning moral stance."

–W Magazine

"Cienne is part of an elite cadre of designers who are making a push for sustainable, ethically sourced designs that combine a discerning eye with a discerning moral stance."

–W Magazine

Outcome

Industry recognition and cultural credibility, with features in Vogue, The New York Times, WWD, Fast Company, and Elle, and recognition from The Woolmark Prize and the CFDA as a leading voice in sustainable luxury fashion.

+50% e-commerce revenue growth YoY

$150K grant funding awarded

+5 industry awards within the first three years