Cienne, FW 2016 Campaign

Brand Strategy, Creative Direction, Collection Design

For Cienne’s Fall/Winter 2016 campaign, we traveled to Bolivia to document the female cooperative of knitters behind one of the collection’s hand-knit sweaters—capturing the people, process, and landscapes connected to its materials and artisans. Shot in a documentary style across mountains, cities, and everyday life, the series highlighted the culture and craftsmanship behind the knitwear.


The story extended through editorial coverage in Vogue, and a gifting program featuring handmade scarves and blankets presented in custom Cienne packaging.

Cienne, FW 2016 Campaign

Brand Strategy, Creative Direction, Collection Design

For Cienne’s Fall/Winter 2016 campaign, we traveled to Bolivia to document the female cooperative of knitters behind one of the collection’s hand-knit sweaters—capturing the people, process, and landscapes connected to its materials and artisans. Shot in a documentary style across mountains, cities, and everyday life, the series highlighted the culture and craftsmanship behind the knitwear.


The story extended through editorial coverage in Vogue, and a gifting program featuring handmade scarves and blankets presented in custom Cienne packaging.

Cienne, FW 2016 Campaign

Brand Strategy, Creative Direction, Collection Design

For Cienne’s Fall/Winter 2016 campaign, we traveled to Bolivia to document the female cooperative of knitters behind one of the collection’s hand-knit sweaters—capturing the people, process, and landscapes connected to its materials and artisans. Shot in a documentary style across mountains, cities, and everyday life, the series highlighted the culture and craftsmanship behind the knitwear.


The story extended through editorial coverage in Vogue, and a gifting program featuring handmade scarves and blankets presented in custom Cienne packaging.

Credits

Photography: Matthew Sprout

DP: Jared Christiansen

Packaging: (Studio) Lotta Nieminen

Styling: Claudia Cifu

Press

Credits

Photography: Matthew Sprout

DP: Jared Christiansen

Packaging: (Studio) Lotta Nieminen

Styling: Claudia Cifu

Press

Credits

Photography: Matthew Sprout

DP: Jared Christiansen

Packaging: (Studio) Lotta Nieminen

Styling: Claudia Cifu

Press

Get In Touch

info@nicoleheim.studio

Infrequent, but Intentional

Get In Touch

info@nicoleheim.studio

Infrequent, but Intentional