Cienne, FW 2018 Campaign

Brand Strategy, Creative Direction, Collection Design

As the award-winning brand, Cienne, gained industry recognition—including the International Woolmark Prize and CFDA/Vogue Fashion Fund nominations—the Fall/Winter 2018 campaign introduced a playful narrative built around misshaped wooden blocks and the ritual of getting dressed. The story unfolded through a lookbook and short film for Vogue Runway’s Video Fashion Week and across the brand’s digital channels.

Cienne, FW 2018 Campaign

Brand Strategy, Creative Direction, Collection Design

Cienne, FW 2018 Campaign

Brand Strategy, Creative Direction, Collection Design

"The strength of the collection is in less-expected details: the white piping on a pair of leather trousers, the slits at the hem of a mannish coat, the rib cage cut-out on a silky dress."

–Emily Farra, Vogue

"The strength of the collection is in less-expected details: the white piping on a pair of leather trousers, the slits at the hem of a mannish coat, the rib cage cut-out on a silky dress."

–Emily Farra, Vogue

"The strength of the collection is in less-expected details: the white piping on a pair of leather trousers, the slits at the hem of a mannish coat, the rib cage cut-out on a silky dress."

–Emily Farra, Vogue