Maison Wheat
Brand Architecture, Naming, Visual Identity, Packaging, Digital Design
In 2025, we partnered with The Wheat Company and its clothing line Maison Wheat to refine and elevate the brand’s visual identity—bringing greater clarity, sophistication, and character to the business. What began as an identity refresh expanded into broader strategic and creative leadership across brand architecture, naming, digital design direction, and packaging across both the parent company and clothing line.
The work balanced timeless elegance with a subtle spirit of play and adventure, laying the foundation for the brand’s next chapter.
Maison Wheat
Brand Architecture, Naming, Visual Identity, Packaging, Digital Design
In 2025, we partnered with The Wheat Company and its clothing line Maison Wheat to refine and elevate the brand’s visual identity—bringing greater clarity, sophistication, and character to the business. What began as an identity refresh expanded into broader strategic and creative leadership across brand architecture, naming, digital design direction, and packaging across both the parent company and clothing line.
The work balanced timeless elegance with a subtle spirit of play and adventure, laying the foundation for the brand’s next chapter.
Maison Wheat
Brand Architecture, Naming, Visual Identity, Packaging, Digital Design
In 2025, we partnered with The Wheat Company and its clothing line Maison Wheat to refine and elevate the brand’s visual identity—bringing greater clarity, sophistication, and character to the business. What began as an identity refresh expanded into broader strategic and creative leadership across brand architecture, naming, digital design direction, and packaging across both the parent company and clothing line.
The work balanced timeless elegance with a subtle spirit of play and adventure, laying the foundation for the brand’s next chapter.
“We couldn’t be happier with the results we achieved with Nicole—she surprised us in all sorts of brilliant ways. Throughout the process we had utter faith that we would be delighted with the result.”
–Huw Collins, Founder & VP, The Wheat Company
“We couldn’t be happier with the results we achieved with Nicole—she surprised us in all sorts of brilliant ways. Throughout the process we had utter faith that we would be delighted with the result.”
–Huw Collins, Founder & VP, The Wheat Company
“We couldn’t be happier with the results we achieved with Nicole—she surprised us in all sorts of brilliant ways. Throughout the process we had utter faith that we would be delighted with the result.”
–Huw Collins, Founder & VP, The Wheat Company
Credits
Photography: Logan Mock & Georgia Nerheim
Graphic Design: Alyssa Frazer
Credits
Photography: Logan Mock & Georgia Nerheim
Graphic Design: Alyssa Frazer
Credits
Photography: Logan Mock & Georgia Nerheim
Graphic Design: Alyssa Frazer
Get In Touch
info@nicoleheim.studio
Follow
Infrequent, but Intentional
Get In Touch
info@nicoleheim.studio
Follow
Infrequent, but Intentional