One of One is the debut solo project from photographer Matthew Sprout, exploring the singularity of New York City and the sense of community that defines it. Featuring friends, acquaintances, and strangers alike, the black-and-white portrait series captures fleeting, intimate moments across the city. Produced as a broadsheet publication with a corresponding microsite and merch, the project extends beyond print through a cohesive physical and digital launch.

We led launch strategy and creative production in collaboration with agency partner Team to bring the project to life.