In 2023–2024, working hand-in-hand with executives, investors, and partners, we repositioned Solid & Striped from a resort wear label into a luxury lifestyle player. The rebrand launched with the Spring 24 collection and campaign featuring Sofia Richie Grainge.

Strategy

After years of declining sales, Solid & Striped needed to restore brand relevance and expand into ready-to-wear while maintaining leadership in premium American swimwear. We led a holistic brand strategy, refreshing creative direction and repositioning the label as a modern luxury lifestyle player. Working closely with executives, investors, and internal teams, we reinvented the brand from the inside out—aligning product and marketing to ensure cohesion at every touchpoint.

Execution

We led campaign concept and production, cross-channel content, digital and print design, packaging, and e-commerce design—overseeing execution across every consumer touchpoint. These efforts aligned brand, product, and marketing into a cohesive rebrand. The Spring 24 collection and collaboration with Sofia Richie Grainge served as the launchpad, introducing a new narrative and re-establishing Solid & Striped in the market with cultural relevance and commercial impact.

Brand Leadership, Campaign, Art Direction, Brand Design, Packaging

In 2023–2024, working hand-in-hand with executives, investors, and partners, we repositioned Solid & Striped from a resort wear label into a luxury lifestyle player. The rebrand launched with the Spring 24 collection and campaign featuring Sofia Richie Grainge.

Strategy

Execution

Outcome

Brand Leadership, Campaign, Art Direction, Brand Design, Packaging

In 2023–2024, working hand-in-hand with executives, investors, and partners, we repositioned Solid & Striped from a resort wear label into a luxury lifestyle player. The rebrand launched with the Spring 24 collection and campaign featuring Sofia Richie Grainge.

Strategy

Execution

Outcome

Measurable impact across channels and revenue with press coverage in Vogue and WWD

+280% Instagram engagement

+35% site traffic

+43% retail revenue growth

+30% wholesale revenue growth

Outcome

Measurable impact across channels and revenue with press coverage in Vogue and WWD

+280% Instagram engagement

+35% site traffic

+43% retail revenue growth

+30% wholesale revenue growth

“Nicole’s mastery of branding – the full spectrum – is incredibly valuable and, in my experience, very rare. She not only ideates but also executes and does both at a very high level.”

–Hallie Aston, Solid & Striped Investor, Burch Creative Capital

“Nicole’s mastery of branding – the full spectrum – is incredibly valuable and, in my experience, very rare. She not only ideates but also executes and does both at a very high level.”

–Hallie Aston, Solid & Striped Investor, Burch Creative Capital

“Nicole’s mastery of branding – the full spectrum – is incredibly valuable and, in my experience, very rare. She not only ideates but also executes and does both at a very high level.”

–Hallie Aston, Solid & Striped Investor, Burch Creative Capital